Specimen report. Halden, Verda Supply, Nordkraft and Bloom & Boyd are invented brands and the observations are representative rather than measured. A real teardown carries the actual trigger timestamps, the raw captured emails, and the identity that received each one. We do not ship a figure we did not observe.
Flow 03 · Cart abandonment
The discount ladder
Each brand's cart was loaded and abandoned by a matched identity on the same weekday, at the same local hour, with a comparable basket value. Delays are measured from the abandonment timestamp to message receipt, not to send time.
Halden · your client
Verda Supply
Nordkraft
Bloom & Boyd
The same data as a table
| Hours after abandonment | Halden | Verda Supply | Nordkraft | Bloom & Boyd |
|---|---|---|---|---|
| 0 – 4 | — | — | — | — |
| 4 – 19 | 10% | — | — | — |
| 19 – 22 | 10% | — | — | 10% |
| 22 – 24 | 10% | 10% | — | 10% |
| 24 – 48 | flow ended | 10% | — | 10% |
| 48 – 74 | — | 10% | — | 15% |
| 74 – 96 | — | 15% | — | 15% |
| 96 – 120 | — | 15% | 12% | 15% |
| 120 – 168 | — | 15% | 12% | 20% |
| 168 – 216 | — | 20% + ship | 12% | 20% |
| 216+ | — | flow ended | flow ended | 25% |
Message by message
Halden · your client
2 emails · abandoned 12 Jun 14:02 CET · identity DE-02
+4h 00m
Complete your order — 10% inside
Your basket is still waiting. Here's 10% to finish up.
CTA "Finish my order" → /checkout?discount=BACK10
10% · BACK10
+24h 00m
Don't miss out
Your items are selling quickly.
CTA "Return to basket" → /cart · no code carried
no offer
Verda Supply
4 emails · abandoned 12 Jun 14:11 CET · identity DE-04
+1h 04m
You left something behind
Still deciding? We saved your basket.
CTA "View my basket" → /cart · no code
no offer
+22h 11m
Still thinking it over?
Here's 10% if it helps you decide.
CTA "Use my 10%" → /cart?discount=SAVE10
10% · SAVE10
+3d 02h
Last chance on your basket
We can hold it one more day.
CTA "Claim 15%" → /cart?discount=COMEBACK15
15% · COMEBACK15
+7d 00h
We saved it for you — 20% and free shipping
Final reminder before your basket clears.
CTA "Complete order" → /cart?discount=LAST20
20% + ship
Nordkraft
3 emails · abandoned 12 Jun 14:07 CET · identity SE-01
+2h 47m
Your basket is saved
No rush — it'll be here when you are.
CTA "Back to basket" → /cart · no code
no offer
+26h 03m
Why 4,000 people switched to Nordkraft
Third-party tested. Sourced in Sweden. Here's the paperwork.
Reviews block + certificate of analysis link → /quality
no offer
+4d 00h 20m
A small thank you — 12% off
One-time, on the basket you left.
CTA "Use my 12%" → /cart?discount=NORD12
12% · NORD12
Bloom & Boyd
5 emails · abandoned 12 Jun 14:05 CET · identity UK-03
+0h 42m
Forget something?
Your basket's still open.
CTA "Take me back" → /cart · no code
no offer
+19h 04m
10% to help you decide
Valid for 48 hours.
CTA "Apply 10%" → /cart?discount=BB10
10% · BB10
+2d 00h
Your 10% became 15%
We bumped it. Same basket.
CTA "Apply 15%" → /cart?discount=BB15
15% · BB15
+5d 00h
20% — and then we'll stop emailing about it
Promise. Last two reminders.
CTA "Apply 20%" → /cart?discount=BB20
20% · BB20
+9d 00h
Final: 25% and your basket clears tonight
After this we release the stock.
CTA "Claim 25%" → /cart?discount=BB25
25% · BB25
How to read the delays
Times are from abandonment to receipt in our identity's mailbox. A brand's configured delay may be shorter — queueing, smart-send windows and quiet hours all sit between the trigger and the inbox. Where a brand's send window was visibly shifting arrival (Nordkraft suppresses overnight in CET), it is noted. We report what a customer actually experiences, since that is what competes with your client.